Swiftie Liftie built a room where nobody has to be perfect. We built the same thing for recovery.
USA Today put a spotlight on Swiftie Liftie, a Phoenix fitness club where Swifties pack the room to sweat and scream-sing to Taylor's music. Founder Alexy Posner built the whole thing on one idea: group fitness can feel intimidating, so make a room where nobody has to be perfect. Show up as you are. Sing if you need to. Be a little silly. Leave smiling.
This spring, that same community collected 25,000 water bottles for people experiencing homelessness in Phoenix. Hundreds of people. Taylor's music. One room.
Reading about it felt like looking in a mirror because we built the exact same thing. We just didn't build it at the gym. Swift Steps® is a Taylor Swift recovery community for Swifties
Swift Steps® is a peer-led recovery and healing community for Swifties. We use Taylor's eras as a map for moving through the hard stuff addiction, disordered eating, grief, and the slow work of becoming yourself again. Our curriculum, Recovering Through the Eras, walks members from Debut all the way home. All twelve eras. One album, one module at a time.
The one word that connects us other than the obvious one is fear.
Walking into a gym is scary. So is walking into a recovery meeting. Both carry the same reputation: rigid, judgmental, only for people who already have it together. And Taylor's music does the same quietly radical thing in both rooms. It lowers the wall. It says you're allowed to be here, exactly as you are, before you've fixed a single thing.
Swiftie Liftie helps you move your body without fear of doing it wrong. Swift Steps helps you move through your life without fear of being judged for how you’re doing it.
We meet seven days a week, including a free Tuesday speaker series called Speak Now that's open to anyone and everyonem no membership required. All pathways are welcome. Harm reduction is included. No perfect program required.
It started where a lot of good things did: the Eras Tour
One moment of belonging outside of a stadium full of strangers and the realization that this feeling come as you are, you found your people is exactly what recovery has always been missing.
Swiftie Liftie proved it for fitness. Hundreds of people. 25,000 water bottles collected for charity. A national write-up. Classes rolling out city by city. Proof that Taylor's music can build something real.
We believe the same thing is true for healing.
So if that story gave you chills, here's the part nobody's written yet:
What happens when the room isn't a gym and the thing you walk in to face is your own life?
You don't have to have it figured out.
You don't have to be ready.
You don't even have to call it recovery yet.
Come as you are.
Just come curious.